Welcome to Taif — Saudi Arabia’s enchanting City of Roses. Perched high in the serene Hejaz Mountains, just inland from Mecca, Taif is a cool, fragrant sanctuary—wildly different from the desert plains below. Here, delicate rose gardens carpet the landscape, their petals heavy with the sweet scent of spring and summer blooms. A city steeped in history, Taif has been a strategic crossroads since pre-Islamic times. From the bustling bazaars and ancient ruins to its role as a summer retreat for royalty, Taif’s legacy and hospitality have endured through centuries. But it’s the roses that truly define Taif. Each dawn, thousands of dew-kissed petals are hand-harvested and distilled into precious rose water and attar, filling the air with a passionate, powdery aroma that has inspired perfumers from across the world. Come wander through lush gardens, uncover centuries of culture, and lose yourself in the timeless fragrance of Taif. The City of Roses—awaiting you.